Love as the prime force in the economy of cities: an urban competition and sustainability framework for civic arts and culture
Who would have thought that “love” might become a key force in the economy of cities, much less a prime force? Yet, over the last decade, two epochal urban challenges – competitive and environmental – have come together that cities can only respond to if their citizens are solidly on their side; if they love their city. Larry Beasley will argue that responding to these challenges will take a new approach to city building that he calls “experiential planning”. This involves delivering cityscapes that people will truly desire and fall in love with and prefer over unsustainable forms. He will outline how arts and cultural efforts are essential to engender urban affection in the harsh contemporary city and he will cover some common pitfalls that limit the effectiveness of these programs; pitfalls related to the building of new arts institutions, facilitation of public art, and sponsorship of cultural and community programming. His presentation provides the conceptual framework through which arts and cultural initiatives can be understood as pivotal for economic development and sustainability. He concludes that “love” may be the spiritual equity that makes all the difference toward success or failure in the survival and robustness of our cities in the future.
CM, BA, MA, FCIP, Urban Planner